90,000 football fans from over 150 countries worldwide have taken part in what’s been dubbed one of the hardest online football quizzes to date.
The find 50 Clubs game was developed by the Kent based agency Reflect Digital and it’s revealed some surprising results.
The ‘say-what-you-see’ quiz is centered around an image containing 50 clues which correspond to a European football club.
The launch coincided with the start of the 2017-2018 Premier League season generating a buzz on social media and other football forums, with fans talking clues and tactics on a mission to complete the game.
Surprisingly, US football fans topped the leaderboard with the highest percentage of completions. The UK was close behind in second place. Followed by Germany in third position. Women out-performed men, with 49% of registered females successfully completing the quiz, compared to only 33% of men.
- Played in 159 countries 90,000 times
- Reached over 147K on Facebook
- Successfully completed by only 3.4% of users
- Men had a lower completion percentage than women
- 1stplace – United States
- 2ndplace – United Kingdom
- 3rdplace – Germany
The game’s launch has demonstrated how it’s possible to produce engaging, fun and shareable content from scratch, launch it on a national scale and successfully build a large, engaged audience.
The official Facebook page reached over 157,000 people with over 10,000 interactions with fans. One player commented: “I’ve done it!! Thank you so much. I can sleep now”. Others saw their win as such a great achievement that they were “thinking of putting it on [their] CV”.
“The rest of my day is now going to be a whole lot less productive,” said Mark Holmes, Editor at PlanetFootball.com. Betfair.com boasted of their success on Twitter claiming they had “EVENTUALLY got all 50”.
However, few were able to say the same. Despite the apparent enthusiasm to complete the game, only 3.4% of all players were successful.
Becky Simms, managing director of Kent-based digital marketing agency Reflect Digital, said: “We have some big football fans in the office and we are always working on new innovative ideas we can use in our clients’ football campaigns.
“We were inspired to create a quiz that would truly separate the armchair fans from the diehard supporters”.
She adds: “We have had users repeatedly asking when the next quiz will be and there has been interest from multiple businesses in having their own version of the game, some of which are international opportunities”.
If you are feeling determined and fancy your chances, the quiz can be played here.